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Privacy policy

DATA PROTECTION INFORMATION

 

I. Name and contact details of the controller

This data protection information applies to data processing by:

Controller: Keralit Veterinär- und Pferdetechnik GmbH
Managing Director: Florian Ruff
Brenntenhau 1
D-71106 Magstadt
Phone: (+49) 07159-42848
E-Mail: ikeralitalit.de
Register court HRB Böblingen 25400

As the operator of these pages, we take the protection of your personal data very seriously.

We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection information. 

II Data processing when visiting and using our websitekeralit

1. hosting by Shopify

We use the store system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online store on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of Shopify's aforementioned services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, as well as Shopify Data Processing (USA) Inc, Shopify Payments or Shopify (USA) Inc. as part of further processing on our behalf. 

Shopify relies on the European Commission's adequacy decision for Canada for the lawfulness of transfers of personal data to its parent company Shopify Inc. registered in Canada.
If Shopify transfers personal data to Shopify companies in the USA, the appropriate level of data protection is ensured by complying with the provisions of the European Commission's adequacy decision of July 10, 2023 (Data Privacy Framework). 

In addition, Shopify uses comprehensive data transfer and processing agreements that incorporate the latest version of the European Commission-approved Standard Contractual Clauses (SCCs) to govern:
all transfers within the Shopify group of companies to our sub-processors.

Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz.

2. visit the website

When you visit our websitekeralit, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without any action on your part and stored until it is automatically deleted: 

  • IP address of the requesting computer (anonymized)
  • Date and time of access 
  • Name and URL of the retrieved file 
  • Website from which the access is made (referrer URL) 
  • the browser used and, if applicable, the operating system of your computer and the name of your access provider 

We process the aforementioned data for the following purposes: 

  • Ensuring a smooth connection to the website 
  • Ensuring a comfortable use of our website 
  • Evaluation of system security and stability 
  • Tracing of unauthorized or illegal access.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the purposes for data collection listed above. In this context, we do not use the data collected for the purpose of drawing conclusions about your person. The data will not be deleted before 30 days after the end of the browser session, at the latest after 12 months.

We also use cookies when you visit our website. You can find more detailed explanations on this in section 4 of this privacy policy.

3. use of the contact form

You can access our contact form under the "Contact" tab or section in the footer to get in touch with us. The following information is required:
salutation (Mrs/Mr/no salutation), name, valid e-mail address and your message to us so that we know who sent the request and can answer it. You can voluntarily provide us with your telephone number in the field provided. If you provide us with your telephone number, we assume that we may also contact you by telephone for the purpose of responding to your request. 

The processing of the personal data provided by you in the context of this contact is carried out in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR on the basis of the fulfillment of your request.
The processing of your telephone number (i.e. the storage and use for the purpose of answering your request) is justified on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. 

We will not contact you by email or telephone, apart from directly responding to your inquiry. The data you enter when contacting us will only be stored by us until the inquiry has been dealt with, unless a contract is concluded, in the context of which we are entitled to process and thus also store the contract data. We will only process your telephone number and e-mail address for purposes other than necessary on the basis of a separate consent given by you (Art. 6 para. 1 sentence 1 lit. a GDPR). 

4. creation of customer accounts - corporate customer account / private customer account

You can set up a customer account in your name in our store both as a commercial customer and as a private customer. 

You can access the registration page at the top right under the icon for "My account" (to the left of the shopping cart icon). You can then choose whether you want to set up a corporate customer account or a private customer account by activating the green button labeled accordingly. 

a) Corporate client account

To register, it is necessary that you fill in or upload (business registration) the mandatory fields marked with an asterisk (*) (company, VAT ID, address, business registration, first name, surname, e-mail address, password). By activating the green highlighted field "Create company account" your registration will be sent to us.

b) Private customer account

To register, it is necessary that you fill in the mandatory fields marked with an asterisk (*) (first name, surname, e-mail address, password). By activating the green highlighted field "Create private account" your registration will be sent to us.

c) Confirmation/activation

Regardless of whether you have registered for a corporate customer account or a private customer account, after entering your e-mail address you will receive an e-mail from us with a link that you can use to activate your user account. As soon as you have activated the link contained in the e-mail, your customer account will be activated. The data you have entered will then be saved as the default billing address in your password-protected customer account. You now also have the option of entering a standard delivery address that differs from the billing address. 

A payment method is not automatically preset in your customer account.
Payment by credit card is only preset as part of an order at checkout. However, you can then change the payment method to one of the other payment methods offered (Visa, Mastercard, American Express, Apple Pay, Google Pay, Klarna, Maestro, Union Pay, PayPal). Depending on the payment method selected, you must enter the necessary data in the input fields provided. 

You can change your billing or delivery address at any time in your customer account.

The customer data you enter is provided for orders you have placed. You can view your orders in the order history. 

Only you have access to the customer account by entering your e-mail address and the password of your choice. With this password, only the generated hash value is saved by the system. The original password cannot be recovered from this hash value. If you have forgotten your password, you can restore it using the "Forgot password" function.

The processing of your personal data as part of the registration and use of your customer account is carried out for the purpose of enabling the simplified login to our online store requested by you and the use of any other offers that are only available as part of the customer account (e.g. viewing the order history, subscribing to the newsletter).
The legal basis for data processing is therefore Art. 6 para. 1 sentence 1 lit. b GDPR.

5. orders via our online store 

You can place orders via the online store available on our website.
Orders can be placed either via your existing customer account or the account set up when placing the order, or as a guest, i.e. without registering. The advantage of registering is that you can log in to our store directly with your e-mail address and password in the event of a future order without having to enter your contact details again.
Your personal data will be entered into an input mask and transmitted to us and stored. If you place an order via our website, we first collect the following data, both in the case of a guest order and in the case of registration in the store:

  • First name, last name,
  • E-mail address,
  • Address,
  • Contents of your order
  • Payment method

This data is collected,

  • to be able to identify you as our customer;
  • for the processing of your order 
  • for invoicing;
  • for the settlement of any existing liability claims and the assertion of any claims against you;


The data processing is carried out in response to your order and, if applicable, registration and is necessary for the purposes mentioned for the appropriate processing of your order and for the mutual fulfillment of obligations arising from the purchase contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR.

6. subscription to the newsletter/sending of the newsletter/evaluations

You can subscribe to our newsletter via our website. This involves the following data processing:

a) Subscribing to the newsletter

If you would like to receive the newsletter offered on the website, we need an e-mail address from you. If you have confirmed your subscription to our newsletter on our website (opt-in), you will then receive an e-mail with a confirmation link. Only when you click on the link (the so-called double opt-in) will you be added to the e-mail distribution list. The data collected when registering for the newsletter will only be processed once you have given your full consent. 


b) Purpose of the data processing

We use the data collected from you when you register for the newsletter to send and statistically analyze the newsletter. For this evaluation, the e-mails sent may contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. We use this to determine whether a newsletter message has been opened.
The additional technical information collected (e.g. time of access, IP address, browser type and operating system) is only collected in pseudonymized form. It is not linked to your other personal data, so any reference to your person is excluded. This data is used exclusively for statistical analysis of the newsletter campaigns. The results of these analyses are used to optimize future newsletters. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

c) Service provider Shopify

We use the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") to send our email newsletter. As part of the service, the data you provide when registering for the newsletter will be passed on to Shopify. You can view Shopify's privacy policy here: https://www.shopify.de/legal/datenschutz

d) Transfer of data - EU adequacy decision (see 1. above)

e) Legal basis

The legal basis for the aforementioned processing of your data is your consent via the double opt-in procedure and thus Art. 6 para. 1 sentence 1 lit. a GDPR.
Shopify may use the above-mentioned data itself in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR due to its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Shopify does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties. We have concluded an order processing contract with Shopify, in which we oblige Shopify to protect our customers' data and not to pass it on to third parties.

f) Withdrawal of consent

You can revoke your consent or unsubscribe from the newsletter at any time. This is possible, for example, via a link at the end of each newsletter. Alternatively, you can also send your unsubscribe request at any time tokeralit by email. You will be removed from the mailing list immediately after your revocation or unsubscription.

Please note that the revocation or unsubscription does not affect the legality of the data processing operations carried out until the revocation.
The data you provided to us when registering for the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from our servers after you withdraw your consent or unsubscribe. Data stored by us for other purposes (e.g. as part of a customer account you may have set up) remain unaffected by this and are subject to separate storage and deletion periods.

7. data processing by means of cookies

We use cookies on our website.

a) General information / consent - change and revocation / information on the cookies used on this website

A "cookie" is a - usually small - amount of data that your browser automatically creates and that may be stored on your end device (laptop, tablet, smartphone, etc.) in a text file when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.

Information is stored in the cookies that results in each case in connection with the specific end device used by you. However, this does not mean that we obtain direct knowledge of your identity.
The use of cookies serves on the one hand to make the use of our online store more pleasant for you, e.g. through the so-called shopping basket function. It also enables us to recognize which individual pages you have visited and when you may have aborted an order process in order to optimize the online store for you by means of the corresponding evaluations.

b) Necessary cookies - can be used without consent

Cookies are necessary for some functions of our website, e.g. for the shopping cart function. The online store remembers the items you have placed in the virtual shopping cart via a cookie, which is stored on your device until the order is completed.

Functional cookies also include cookies that are set on your device when you activate a link to our website on the website of an advertising partner and are redirected to our website. Their use is necessary to provide the redirection to our website requested by you so that we can credit any commission to our advertising partner. The data stored in the cookie is limited to the data required for this purpose.

The use of these cookies is justified pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR in order to properly fulfill the function you have requested. Your separate consent is therefore not required for the use of these cookies.

c) Functional cookies

These cookies enable the website to provide improved functionality and personalization. They may be set by us and by our processor Shopify, whose services we have added to our pages. If you do not allow these cookies, some of these services may not function properly.

Functional cookies include, for example, cookies that are set on your end device to recognize you the next time you visit our website and thus improve your shopping experience. We also use cookies to remind you when you cancel an order.

The use of these cookies is justified in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR if you have expressly given us your consent to do so. You can revoke your consent at any time.

d) Deactivation of cookies

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before new cookies are created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

You can also deactivate third-party cookies by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.

e) Duration of storage/deletion of cookies

We will inform you about the duration of the storage of the data processed with the respective cookies as part of your consent with the cookie banner.

8. google analytics 4

This website uses functions of the web analysis service Google Analytics 4, a service of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics enables us to analyze the behavior of visitors to our website. We receive various usage data, such as page views, length of visit, operating systems used and the origin of the visitor. This data is summarized in a user ID and assigned to the respective end device of the website visitor.

We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the data records collected and uses machine learning technologies for data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). 

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Data is transferred to the USA in compliance with the provisions of the new transatlantic data protection framework (Data Privacy Framework).
You can find more information on how Google Analytics handles user data in Google's privacy policy: 

https://support.google.com/analytics/answer/6004245?hl=de
Weitere Informationen zu den Werbetechnologien von Google finden Sie hier: 
https://policies.google.com/technologies/ads und https://www.google.de/intl/de/policies/privacy/.

This analysis tool will only be used with your consent. The legal basis is Art. 6 Para. 1S. 1 lit. a GDPR. Consent can be revoked at any time for the future.
Irrespective of this, you can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

9. hCaptcha 

To ensure that a login is carried out by a human and not automatically, we use the hCaptcha tool from Intuition Machines, Inc, 350 Alabama St, #10, San Francisco, CA 94110, USA. You can find hCaptcha's privacy policy at https://www.hcaptcha.com/privacy.

hCaptcha basically processes technical information about how you use our website, e.g. mouse movements, scroll positions, buttons pressed, touch events on touch displays. hCaptcha processes this data on our behalf and exclusively to protect our website from bots and spam.
For more information about hCaptcha and its privacy policy and terms of use, please visit the following links:
https://hcaptcha.com/privacy/ and https://hcaptcha.com/terms.

hCaptcha is certified in accordance with the EU-US data protection agreement (Data Privacy Framework). The service is used for the purpose of ensuring the availability of the website, protecting against bots and thus - also taking into account your interests worthy of protection - on the basis of our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.

10. use of data for e-mail advertising and right to object

If we receive your e-mail address in connection with the conclusion of a contract for one of our products and you have not objected to its use for advertising e-mails, we reserve the right to regularly send you offers for similar products in our range by e-mail. You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.

The legal basis for this processing is our legitimate interest in the implementation of advertising measures and target group-oriented advertising to our customers and thus Art. 6 para. 1 sentence 1 lit. b GDPR in conjunction with. § Section 15 para. 3 TMG in conjunction with. § Section 7 para. 3 UWG.

III Data processing outside our website

1. data processing when contact is made by other means (e.g. telephone, e-mail, trade fair stand)

If you contact us by e-mail, telephone or otherwise in person, we will always collect your first and last name and, if applicable, your address and contact details. Other data may also be collected, such as order data, payment data and the type of horses you keep. Otherwise, the data processing depends on the content of your inquiry or order.

The legal basis for the processing is, depending on the content of the inquiry or order, Art. 6 para. 1 sentence 1 lit. b GDPR for the purpose of answering your inquiry or executing your order. 

When using a contact form available on site (e.g. at a trade fair), the data processing, unless it serves to answer an inquiry (see above), is carried out in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR on the basis of your consent. 

The transfer of your personal data generated in the context of the processes described above takes place on the basis of Art. 6 para. 1 sentence 1 lit. b GDPR, insofar as this is necessary to answer your inquiry or execute your order. If the disclosure serves to optimize our market presence (statistics, direct advertising), it follows from our corresponding legitimate interest and is justified in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.


2. dealer inquiries

The information in section 1 sentence 1 above applies accordingly to dealer inquiries. Depending on the content of your inquiry, data relating to your business operations will be processed. In this context, we would like to point out that we reserve the right to pass on the data provided in the context of a credit inquiry to third parties. We will inform you of this separately in advance if necessary. 

3. data of contact persons/authority employees

We store the contact details (surname, first name, address, telephone number, email address, company affiliation) of the contact persons of our business partners and of public authority employees for the purpose of establishing direct contact, in particular for the preparation and execution of contracts. The legal basis for processing is Art. 6 para. 1 sentence 1 lit. f GDPR. We have a legitimate interest in processing the personal data required for this in the interest of simplified and, in particular, direct contact with the respective contact persons.

4. data processing for applications and in the application process

In the context of applications, we collect and process the personal data of applicants for the purpose of handling the application process. The legal basis for processing is Art. 88 GDPR in conjunction with Section 26 of the Federal Data Protection Act. Processing may also be carried out electronically. 

This is particularly the case if an applicant sends us the relevant application documents electronically, for example by email or via a contact form on the website. If we conclude a contract with an applicant, the transmitted data will be stored for the purpose of processing the contractual relationship in compliance with the statutory provisions. The legal basis for this results from Art. 6 para. 1 lit. b GDPR.

5. data from existing customers - advertising, Christmas greetings

If a contract has been concluded with you and you have provided us with your e-mail address in connection with this, we will also use this and your first name and surname to send you information about our own products and/or services that are similar to the products/services you have purchased. We also use this data to send you our Christmas greetings. The prerequisite for this is that you have not objected to the use of your e-mail address for advertising purposes.

The legal basis for the processing is Art. 6 para. 1 sentence 1 lit. f GDPR in conjunction with. § Section 7 para. 3 UWG. We have a legitimate interest in informing our existing customers about our products and services and sending them Christmas greetings in the interest of customer loyalty. The interest of customers is sufficiently taken into account by the right of withdrawal to which they are entitled (see section VIII. below), about which they are informed in every email. 

IV. Forwarding of data

1. authorization to transfer

Your personal data will not be transferred to third parties for purposes other than those listed under b) and c) below.

We only pass on your personal data to third parties if:
- this is permitted by law and is necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR,
- there is a legal obligation to pass on the data in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR and/or
- the passing on of data in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in the non-disclosure of your data.

We will only disclose your personal data for purposes other than those mentioned there if you have given your express consent, Art. 6 para. 1 sentence 1 lit. a GDPR.

2. recipient, general

Your personal data will be passed on by us to third parties, primarily to the service partners involved in the processing of the contract, such as the logistics company commissioned with the delivery and the credit institution commissioned with payment matters. We also transmit your data to the payment service provider PayPal under certain conditions (see section c) below). Finally, the contract data is transmitted to our tax advisor and the relevant authorities (in particular the tax authorities). Furthermore, your data may be transferred to the following third parties to the extent permitted by law: Processors to whom we transfer personal data in order to carry out the business relationship with you or to whom we grant access to your data stored by us. In detail: Support/maintenance of IT applications; archiving; data destruction; recovery; website management.

However, in cases where your personal data is passed on to third parties, the scope of the data transferred is limited to the minimum necessary.
The transfer of data is necessary in the context of contract initiation and/or contract fulfillment and is therefore justified in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR.

3. recipient as part of the payment/payment service provider 

We offer various payment options on our website: Visa, Mastercard, American Express, Apple Pay, Google Pay, Klarna, Maestro, Union Pay, PayPal. For this purpose, payment data is transmitted to the respective payment service providers. The data will be passed on exclusively and only to the extent necessary for the purpose of payment processing. You can find more information here:

a) PayPal

The data controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also acts as a trustee and offers buyer protection services. The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg. If the data subject selects "PayPal" as the payment option during the ordering process in our online store, the data of the data subject is automatically transmitted to PayPal.

The personal data transmitted to PayPal is usually first name, surname, address, email address, IP address, telephone number, mobile telephone number or other data required for payment processing. Personal data relating to the respective order is also required to process the purchase contract. The purpose of transmitting the data is payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit reference agencies. The purpose of this transmission is to check identity and creditworthiness. PayPal may pass on the personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of PayPal.

b) Shopify Payments

The other payment methods offered are processed by us via the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, payment processing is carried out via the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. You can find more information on Shopify Payments' data protection at the following Internet address: https://www.shopify.com/legal/privacy.

V. Social media - Facebook, Instagram, YouTube

1. no plug-ins 

We do not use any social plug-ins on our website, in particular from the social networks Facebook, Instagram or YouTube 

2. data processing on our social media presences 

We have set up our own presence on Facebook and Instagram (hereinafter referred to as fan pages) as well as our own channel on YouTube. On these social media presences, we inform you about the latest news about our company, our products, discount campaigns, competitions and much more on the subject of hoof care. 

a) FACEBOOK/INSTAGRAM FANPAGES 

General information
We would like to point out that you use our Facebook/Instagram pages and their functions at your own risk. This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating).

Facebook and Instagram are operated by Meta Platforms Inc (formerly Facebook Inc), 1601 S. California Ave, Palo Alto, CA 94304, USA.
Responsible under data protection law is:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

Meta Platforms Ireland (hereinafter referred to as "Facebook") provides information at https://www.facebook.com/about/privacy/ about the individual data processing operations, their purposes, the categories of recipients of the data, the legal basis for the processing of this data and the possibility of revoking any consent you have given to Facebook.

The advertising settings on Facebook can be changed at: https://www.facebook.com/settings?tab=ads. This requires a login to your own Facebook account.

Data processing by Facebook
When you access a Facebook page, the IP address assigned to your device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for "German" IP addresses). Facebook also stores information about the end devices of its users (e.g. as part of the "login notification" function); Facebook may thus be able to assign IP addresses to individual users. If or as long as you are logged in to Facebook when you visit our fan page, a cookie with your Facebook ID will be stored on your device. This enables Facebook to track that you have visited this page and how you have used it. This also applies to all other Facebook pages. This data can be used to tailor content or advertising to you. 

If you do not wish to do this, you should log out of Facebook or deactivate the "stay logged in" function, delete the cookies on your device and close and restart your browser. In this way, Facebook information that can be used to directly identify you will be deleted. This allows you to use our Facebook page without revealing your Facebook ID. However, in order to access interactive functions on the page (like, comment, share, messages, etc.), you will need to log in to Facebook. You will then once again be recognizable to Facebook as a specific user.

Data processing by us
Facebook provides us with so-called page insights for our fan pages in anonymized form about the use of our fan pages by their visitors. It is not possible for us to draw conclusions about individual visitors or assign them to visitor profiles. Further information on this processing can be found at:
https://www.facebook.com/legal/terms/information_about_page_insights_data 

Joint responsibility - Assertion of data subject rights - Disclosure of personal data by Facebook
The other processing of personal data is carried out by Facebook and us as joint controllers. We have entered into an agreement with Facebook on processing as joint controllers, which sets out the distribution of data protection obligations between us and Facebook. Details of this agreement can be found at
https://www.facebook.com/legal/terms/page_controller_addendum . 

With regard to this data processing, you can also assert your data subject rights (see "Data subject rights" below) against Facebook. Further information on this can be found in Facebook's privacy policy at
https://www.facebook.com/privacy/explanation.

We would like to expressly point out that your user data will also be processed in non-EU countries in accordance with Facebook's data protection regulations. However, Facebook states that it only transfers user data to countries for which an adequacy decision has been made by the European Commission in accordance with Art. 45 GDPR, otherwise only on the basis of suitable guarantees in accordance with Art. 46 GDPR. 

Legal basis for the data processing carried out by us
If you contact us via the chat function of the platforms, we process your information for communication with you. The basis for data processing is a contract or a pre-contractual measure pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR. 

In addition, data processing via our Facebook fan page serves our legitimate interest in the optimal and up-to-date advertising of our products and services; this also includes the (anonymized) evaluation of the use of our fan pages. The legal basis for this processing is Art. 6 para. 1 sentence 1 lit. f GDPR.

Storage/deletion periods
If we process your personal data as part of our social media presence on Facebook and Instagram, we only store this data for as long as it is required in the context of the normal use of the respective medium to fulfill the purposes for which this data was transmitted or as long as this is required by law. Once the purpose has been fulfilled and/or the statutory retention periods have expired, the data will be deleted or blocked by us. Information on data storage by Facebook can be found in their privacy policy:
https://de-de.facebook.com/privacy/policy/

b) YouTube
General information
We have set up our own Keralit on the internet video portal YouTube. YouTube is operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. You can view the video clips we have posted here free of charge, and you can also rate, share and save the videos.

We would like to point out that you use the YouTube channel offered here and its functions on your own responsibility. The content presented via this channel is not aimed at children under the age of 16. This restriction results solely from the requirements of the General Data Protection Regulation (Art. 8 GDPR) and does not refer to the requirements of the FSM (Freiwillige Selbstkontrolle Multimedia-Diensteanbieter.

Information about which data is processed by Google and for what purposes can be found in Google's privacy policy:
https://policies.google.com/privacy?hl=de&gl=de#infocollect

Data processing by Google
Google processes your voluntarily entered data such as name and user name, e-mail address and telephone number. Google also processes the content that you create, upload or receive from others when using the services. This includes, for example, comments that you write on YouTube videos. On the other hand, Google also evaluates the content you share to determine which topics you are interested in, stores and processes confidential messages that you send directly to other users and can determine your location using GPS data, information on wireless networks or your IP address in order to send you advertising or other content. 

Google receives the information that you view content, for example, even if you have not created an account. This so-called "log data" may include the IP address, the browser type, the operating system, information about the previously accessed website and the pages you have accessed, your location, your mobile phone provider, the end device you are using (including device ID and application ID), the search terms you have used and cookie information. 

We have no influence on the type and scope of the data processed by Google, the type of processing and use or the transfer of this data to third parties. We also have no effective control options in this respect. 

Transmission of data by Google
By using YouTube, your personal data will not only be collected, transmitted, stored, disclosed and used by Google, but also transmitted to Ireland and any other country in which Google does business, regardless of your place of residence, and stored and used there. It is transferred to companies affiliated with Google and to other companies or persons who process it on behalf of Google. 

Evaluation of data by Google
Google may use analysis tools such as Google Analytics for evaluation purposes. We have no influence on the use of such tools by Google and have not been informed of such potential use. If tools of this kind are used by Google for our YouTube channel, we have neither commissioned this nor supported it in any other way. We have no way of preventing or disabling the use of such tools on our YouTube channel. We are also not provided with the data obtained from the analysis. 

Your options for restricting data processing by Google
You can restrict the processing of your data by changing the general settings of your Google account accordingly. 

Google also offers specific privacy settings for YouTube. You can find out more about this in Google's guide to data protection in Google products: https://policies.google.com/technologies/product-privacy?hl=de&gl=de 

Further information on these points can be found in Google's privacy policy under the term "Privacy settings":
https://policies.google.com/privacy?hl=de&gl=de#infochoices

Data processing by us/legal basis
We also process your data when you communicate with us via YouTube, e.g. by activating the "Like" button. The processing is carried out for the purpose and in the legitimate interest of improving our advertising and public relations work. It is therefore justified in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. 

Recipient of the data
The recipient of the data is initially Google, where it may be passed on to third parties for their own purposes and under the responsibility of Google. We ourselves do not pass the data on to third parties.

Storage duration/deletion periods
We delete the data processed by us as part of the operation of our YouTube channel at the latest after 10 years or when the channel is discontinued. 

Insofar as YouTube processes personal data as part of its YouTube platform (including our YouTube channel), the respective storage period is described by YouTube in Google's privacy policy.
https://policies.google.com/privacy?hl=de&gl=de#infochoices 

You also have the option of setting the storage period yourself in your Google account.

VI Storage duration - deletion periods

The data processed by us in accordance with the information provided above will be deleted as soon as they are no longer required for the purpose of their processing or for the assertion of our claims and we are not obliged to store them for a longer period of time due to legal regulations. 

Data of persons who have applied to us as employees will - if no contract is concluded with the applicant - be deleted 3 months after completion of the application process. This only applies if deletion does not conflict with any other legitimate interests on our part. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

VII Rights of data subjects 

You have the right
- in accordance with Art. 15 GDPR - to request information free of charge about your personal data processed by us. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of appeal, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information on its details
- in accordance with Art. 16 GDPR to obtain without undue delay the rectification of inaccurate personal data concerning you or to have incomplete personal data completed
- in accordance with Art. 17 GDPR, to obtain the erasure of your personal data stored by us, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims
- in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if you contest the accuracy of the data, if the processing is unlawful but you oppose the erasure of the data and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims or if you
- object to the processing pursuant to Art. 21 GDPR to object to the processing
- in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller;
- in accordance with Art. 7 para. 3 GDPR, to withdraw your consent to us at any time. This means that we may no longer continue the data processing based on this consent in the future and
- to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.  

VIII. Right of objection 

If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising.
In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation. If you wish to exercise your right of revocation or objection, you can do so at any time free of charge and informally, e.g. by sending an e-mail tokeralit  

IX. Data security 

We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to us cannot be read by third parties.
We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments. 

X. Up-to-dateness and amendment of this privacy policy 

This privacy policy is currently valid and is dated December 2024. It may become necessary to amend this privacy policy as a result of the further development of our website and offers on it or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at keralit.